My relationship with fragrance can best be described as “it’s complicated.” While I love the romance, allure and, of course, scent of fragrances a sensitivity to strong smells prevents me from truly enjoying them. Despite this “ailment” I gladly accepted an invitation to the unveiling of Lancôme‘s newest fragrance, La vie est belle.
The great reveal was held at the Andrew Richard Designs Building and the Lancôme team re-envisioned the contemporary space as a luxurious, feminine oasis complete with sensuous sheer curtains and all-white decor. Images, scent samples and descriptions of the perfume’s ingredients were made available throughout the space creating an interesting game of guess the final scent.
The scent in question is La vie est belle (which translates to “life is beautiful”) and French masters parfumery Olivier Polge, Dominique Ropion and Anne Flipo combined orange blossom, patchouli, iris pallida, sambac jasmine, and gourmand accord to create a feminine, floral scent that is neither too feminine nor too floral. Just perfect for the modern woman that they aim to seduce.
“‘La vie est belle’ exudes the simplicity of truth and sincerity, just like quintessentially French beauty; that famous, radiant ‘je ne sais quoi‘ that goes beyond beauty.”
The fragrance’s bottle, which does not have the Lancôme name anywhere on the bottle, was designed by Lancôme artistic director George Delhomme and seeks to capture “the grace of a smile, carved into glass.” This is quite appropriate since the face of the fragrance is the woman with the golden smile, Julia Roberts.
The La Vie Est Belle fragrance will be available on lancome.ca and at Lancôme counters in mid-August and will retail for $72 for the 30 ml, $95 for the 50 ml, $109 for the 75 mL and $63 for the body lotion.