I love high tea (especially when that tea is from David’s Tea) so it was with a little bit of glee that I accepted an invitation to The Richmond to enjoy an afternoon repast while hearing about the new offerings from California-based professional haircare brand Pureology.
In celebration of its 10th anniversary the vegan line of haircare products for colour-treated tresses is adding four new products to its Pureology ColourStylist Collection—Radiance Amplifier Anti-Frizz Shine Spray, Root Lift Spray Hair Mousse, AntiBreakage Twist Shine Texturizer and Illuminating Curl 24-Hour Shaping Lotion.
Radiance Amplifier is an anti-frizz shine mist that forms an anti-humidity barrier for maximum shine. The formula has no silicone or petroleum and is perfect for maintaining straight locks (or freshly straightened hair).
The RootLift is an elevating spray foam that adds much-needed volume to fine to medium hair.
AntiBreakage Twist is a shine texturizer that adds texture (duh!) and defines hair. The pliable paste provides a mild hold while still giving hair movement, body and volume and is perfect for ladies with thicker hair.
Illuminating Curl is a shaping lotion that defines waves and curls while providing 24-hour definition and moisture (and a good deal of humidity protection).
All four products feature Strengthening AntiFade Complex with Keravis (to help maintain your fresh-from-the-salon colour); Reflective Lipid Extracts, that boosts shine and forms a protective humidity barrier as well as zero sulfate formulas, zero waste packaging, 100% recyclable bottles and smell amazing. Best of all the haircare line, including the four new products, offer products for all hair types whether you’ve got thin tresses or thicker locks.