I recently went to check out the Spring/Summer 2012 collection for Hudson Jeans, the American label with the British flair. For the upcoming spring and summer seasons (which feels like a million days away) the premium denim label is thinking international with a collection inspired by the sights and sounds of Coachella, St. Tropez, Sardinia and Glastonbury.
The diverse inspiration allows Hudson customers to “Choose Who You Are” rather than letting a brand dictate their personal style. “Hudson is not just a brand, it’s a lifestyle,” said creative director Benjamin Taverniti. “It’s not just about the product, it’s about the emotion it elicits and the people who are around you.”
The collection was made up of staple jeans and statement denim in a diverse selection of fits. Pastel and sorbet coloured denim in the new Nico cut (a super skinny, second skin 5-pocket style with more stretchability than the average jeans) were shown alongside waxed denim with a leather look in red, grey, white and black python print.
The almost neurotic attention to detail is what separates these hand finished premium jeans from the competition and I loved that some of their white jeans included white hardware rather than the usual cooper or tarnished metal look.
Other favourites are the Collin Crop Skinnies, the Bacara Crop Straight Cuffs and a new woven denim fabric that makes jeans comfortable and stretchy enough to do ballet in (if you ever have the inclination).