Set to launch in 2010 Access Agency, a “transformational creative ideas agency” that re-imagines popular brands, has created an offline brand idea for McDonald’s.
“For McDonald’s, we envision a cool, surprising and fun mix of concepts. First is McFancy, an upmarket temporary McDonald’s store that launches at Fashion Weeks around the globe — London, New York, Paris, Milan, Sydney, Hong Kong. McFancy is part art installation, gathering spot and, of course, a restaurant that offers a traditional McDonald’s menu but packaged in a way that makes a playful yet stylish nod to the lifestyle of the highly desirable, influential consumers that attend Fashion Weeks.”
If McDonald’s adopted this aesthetic I think I’d feel differently about eating there (and if the movie theatres served popcorn in this I’d feel better about the price gouging).
Photos courtesy of The Cool Hunter