Ralph Lauren Rugby is the latest label to hold a virtual fashion show. However the mega-brand will be offering viewers some interactive options.
Ralph Lauren Rugby will be a virtual runway show with a twist offering viewers the opportunity to remix the runway through a “make your own fashion show” option that allows you to re-create looks on a real model.
Click here to view the runway show.
While I love all of the recent runway developments I hope that the internet and technology doesn’t kill the traditional runway show.