It’s been a while since I’ve posted a ‘Pronunciation Is Key’ post so I thought I publish a quick post to help pronunciation some of the tongue twisting names.
First up is luxury brand Proenza Schouler (the name is a combination of their mother’s maiden names). Co-designed by boy wonders Jack McCollough and Lazaro Hernandez the brand is known for being youthful and edgy and for their use of muted colours as well as the makers of my beloved PS1 bag.
Proenza is pronounced Pro-enza which is simple enough but it is the last name that trips people up. You want to say Shoo-ler but it is in fact Skool-er.
Next up we have Miuccia Prada. Granddaughter of the founder of Prada Miuccia is known for her interesting way of looking at and interpreting fashion – who knew hip waders could be so desirable.
Well Prada is pronounced as it looks, Pra-da while Miuccia is pronounced Me-you-cha (and not Me-you-chee-a as I once said).
Finally, we have Canada’s own Andy Thê-Anh! Born in Vietnam but coming to Canada in 1981 Andy is a Canadian fashion darling who is known for his modern, ultra-feminine style sensibility.
His last name Thê-Anh is pronounced Tay-Ann.
There you have it! The pronunciation of some very tricky names.
If there are and designers names that you’d like help with send me an email (firstname.lastname@example.org) or leave a comment.