Pronunciation Is Key

‘Pronunciation Is Key’ is a new category that readers will be seeing here at J’adore….  This category will help you with the pronunciation of the different words, phrases and names that you’ll read about in fashion magazines, blogs and the like.

Aah, France!  The land of love, find food and for the non-native tongue difficult to pronounce names and fashion terms.

The fashion industry is on giant global village and within that community are players from every corner of the world who bring not only their talent, varied fashion perspectives and references but also unfamiliar words, phrases and names.

And nobody wants to commit one of the biggest fashion faux pas and sound like a faux-shionista.

Thakoon Panichgul

First up is the Thai-born, Omaha raised designer Thakoon Panichgul who is known for his minimalist and sophisticated womenswear designs.  His first name is pronounced Ta-koon while his last name is pronounced pa-neech-gool.

Louis Vuitton

Next we have Louis Vuitton and the all-American designer Ralph Lauren.  These were two last names that I used to cleverly (at least I thought I was being clever) avoided saying by treating the two designers like close friends and calling them by their first names.  “Oh, Louis’ Spring 2009 was absolutely decadent” or “Ralph really knows how to encapsulate the American style aesthetic .”  Problem solved, right?  Wrong.  It’s so much easier to sound confident when you are confident.

Louis Vuitton is the French luxury fashion and leather goods company with a ready-to-wear mens and womens line designed by Marc Jacobs (since 1997).

The first name is easy enough pronounced Lou-ee.  The last name is where things get a bit tricky.  Vuitton is pronounced vwee-tohn (with a very soft ‘n’).

Ralph Lauren

And last but not least we have the man (and the label) who is known for his ability to encapsulate American style, Ralph Lauren*.  Sometimes we tend to over-think things and this name is one of them.  Say it how it’s spelled.  Ralph (rall-f) and Lauren (as in Lauren Conrad).

And there you have it.  Some daunting names explained.

If there are any names, phrases, etc. that you would like a pronunciation explanation for leave a comment or email me at

*FYI, Ralph Lauren was born Ralph Lifshitz in the Bronx.


About Septembre

Septembre Anderson is a passionate journalist, cultural critic and public intellectual. Her work has appeared in Flare, FASHION Magazine,, Complex Canada, Vice Canada and Huffington Post Canada.
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1 Response to Pronunciation Is Key

  1. Lucas says:

    A practical guide to fashion pronunciation – very well done.

    I can remember for much of my life proving my suburban upbringing with my butchered take on Ralph Lauren’s name.

    Consequently, I really don’t care for him or his faux-Republican crap – nice socks though.

    Also, in exciting news from this half of Canada’s metropolitan duopoly, Tiger of Sweden has just opened on Stanley and De Maisonneuve (it is their first North American store). Perhaps Ralph could learn a few things.

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